History

1941 -In his small home-town Derna, the ambitious young Salhin Ben Saoud opened his first Shop for selling and repairing watches ,after he learned and mastered this profession, which he loved since he was a child, watching the Grandfather Clocks and wondering how they work.

1948 - Salhin Ben Saoud and his close friend Mohamed Sheikh, decided to establish a trade company called BEN SAOUD & SHEIKH CO. for the import and sale of Watches , Clocks and Gift items.

1952 -New branch opened in Benghazi, the second largest city in the country.

1955 - The opening of a new shop in Tobruk, an important sea-port city in the East.

1955 - The company became the official Agent for ROLEX watches in the Eastern side of Libya.

1956 - To follow its expansion and growth, the Company moved its Head-Office to Benghazi.

1957 - Tripoli, the political and economical capital was the next stop for Ben Saoud & Sheikh where on Christmas Eve of 1957 they opened their fourth branch at the main shopping street :the 24 December st.

1961 - New Show-room opened in Benghazi

1967 - A second show-room opened in Tripoli. In the same year the company had all their show-rooms identically renovated and maintained a unified look.

1970 - The Company became the official agent for Rolex and Omega watches in all Libya.

1971 - Knowing the importance of After-sales Services , the company opened two well equipped service centers ,one in Tripoli and one in Benghazi.

1973 - By March this year the company became the first and leading name in the watch trade in the country representing and acting as exclusive agents for some of the well known Swiss watches such as :

Rolex, Tudor, Omega, Cartier, Tissot, Felca&Titoni, Technos, Zodiac, beside a handful of other French brands and writing instruments such as Parker pens.

This year also witnessed the Bold and crucial decision of the two partners to terminate their partnership in a friendly way , when they agreed to redistribute the brands they represent and the branches keeping good cooperation in the retail business .

1974 - Now a family owned establishement, Salhin Ben Saoud and his sons decided to resume their activity under the name Ben Saoud Stores.

1975 - Another achievement was added when a new show-room was opened in Benghazi .

1981 - The Government nationalized all private business, and replaced by State owned companies.

1988 -The Ben Saoud resumed their activity in the only store restored from the state company in Tripoli on December of that year .

1991 - Derna show-room was restored from the state company.

1995 - A second show-room was opened in Tripoli in a new elegant shopping mall called Yamama Shopping Center.

2000 - The opening of a new show-room in Benghazi on April.

2002 - On July of this year Ben Saoud corner-shop was opened in Harroun shopping, one of the few new shopping centers opened lately in Tripoli.

2004 - This year witnessed the opening of two new showrooms. The first was on the 29th of May in the Alfwaihat-west - Benghazi. The second was on the 5th of October in Alfateh tower, one of the most prestigious office and shopping buildings in Tripoli.

Now ,with nine modern elegantly decorated show-rooms in Tripoli Benghazi and Derna , and a market share of about 33% of the Swiss watch brands represented in the country , the Ben Saoud are proud to keep their position which their late father worked hard to maintain as the Pioneer in their field.

At the end of this short summery , we hope that we have been able to spotlight some of the very important dates that made the history of our firm , and we wish to carry on the successful march which our late father started half a century ago .

The key elements of the reputation and success we enjoy are : Credibility, Mutual confidence with our business friends and our top priority is the full satisfaction of our esteemed customers .

1941 -In his small home-town Derna, the ambitious young Salhin Ben Saoud opened his first Shop for selling and repairing watches ,after he learned and mastered this profession, which he loved since he was a child, watching the Grandfather Clocks and wondering how they work.
1948 - Salhin Ben Saoud and his close friend Mohamed Sheikh, decided to establish a trade company called BEN SAOUD & SHEIKH CO. for the import and sale of Watches , Clocks and Gift items.
1952 -New branch opened in Benghazi, the second largest city in the country.
1955 - The opening of a new shop in Tobruk, an important sea-port city in the East.
1955 - The company became the official Agent for ROLEX watches in the Eastern side of Libya.
1956 - To follow its expansion and growth, the Company moved its Head-Office to Benghazi.
1957 - Tripoli, the political and economical capital was the next stop for Ben Saoud & Sheikh where on Christmas Eve of 1957 they opened their fourth branch at the main shopping street :the 24 December st.
1961 - New Show-room opened in Benghazi
1967 - A second show-room opened in Tripoli. In the same year the company had all their show-rooms identically renovated and maintained a unified look.
1970 - The Company became the official agent for Rolex and Omega watches in all Libya.
1971 - Knowing the importance of After-sales Services , the company opened two well equipped service centers ,one in Tripoli and one in Benghazi.
1973 - By March this year the company became the first and leading name in the watch trade in the country representing and acting as exclusive agents for some of the well known Swiss watches such as : Rolex, Tudor, Omega, Cartier, Tissot, Felca&Titoni, Technos, Zodiac, beside a handful of other French brands and writing instruments such as Parker pens. This year also witnessed the Bold and crucial decision of the two partners to terminate their partnership in a friendly way , when they agreed to redistribute the brands they represent and the branches keeping good cooperation in the retail business .
1974 - Now a family owned establishement, Salhin Ben Saoud and his sons decided to resume their activity under the name Ben Saoud Stores.
*1975* - Another achievement was added when a new show-room was opened in Benghazi .
*1981* - The Government nationalized all private business, and replaced by State owned companies.
*1988* -The Ben Saoud resumed their activity in the only store restored from the state company in Tripoli on December of that year .
1991 - Derna show-room was restored from the state company.
1995 - A second show-room was opened in Tripoli in a new elegant shopping mall called Yamama Shopping Center.
2000 - The opening of a new show-room in Benghazi on April.
2002 - On July of this year Ben Saoud corner-shop was opened in Harroun shopping, one of the few new shopping centers opened lately in Tripoli.
2004 - This year witnessed the opening of two new showrooms. The first was on the 29th of May in the Alfwaihat-west - Benghazi. The second was on the 5th of October in Alfateh tower, one of the most prestigious office and shopping buildings in Tripoli.
Now ,with nine modern elegantly decorated show-rooms in Tripoli Benghazi and Derna , and a market share of about 33% of the Swiss watch brands represented in the country , the Ben Saoud are proud to keep their position which their late father worked hard to maintain as the Pioneer in their field.
At the end of this short summery , we hope that we have been able to spotlight some of the very important dates that made the history of our firm , and we wish to carry on the successful march which our late father started half a century ago . The key elements of the reputation and success we enjoy are : Credibility, Mutual confidence with our business friends and our top priority is the full satisfaction of our esteemed customers .